Herbert Hainer


Date September 12, 2016

Herbert Hainer is the current CEO of the Adidas-Group as well as Supervisory Board Chairman of the FC Bayern Munich AG.

I’d met Herbert the year before at Bits and Pretzels, but he was going one way and I the other. So when I saw his name on the NOAH Berlin schedule, I knew I had to ask him for a few minutes of his time.

We did this shot together backstage at Berlin’s infamous Tempodrom event space. Herbert had just come offstage and was incredibly gracious. In fact, when we first started the shoot, it occurred to me that this man had just been sitting under sweltering hot lights and probably hadn’t even had a drink. I stopped the shoot and got him a water. You should have seen the smile on his face.

And for a man who wields quite a bit of power in the consumer athletics field, you’d never know it by talking to him. Totally down to earth, ready to share a laugh, and my guess is that he’d be a heckuva guy to sit and have a beer with.

If you’d like to work with me, get in touch, or talk to me at @mountaindan.

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